Anthony Church is the VP of client services at Interact Marketing and he and his boss came out to be on the vlog, I interviewed them individually. We also both went to the same university, Baruch College, The City University of New York. He has been in the SEO and marketing industry for about 12 years.
Importance Of Conversion Tracking:
We started our conversation talking about conversion tracking. He said most people do not focus enough on conversion tracking and it is important to do that. Sadly most people and companies are not tracking things fully or even properly. Without proper tracking and analytics, then you do not know if your campaigns are working or not. So if a client gets hit by a Google update and losses traffic, but at the same time their conversions stay the same or go up, is that really a loss – nope.
How To Set Up Conversion Tracking:
Anthony explained the first step is to identify a conversion, what is a conversion for you. Is it an order, a contact, a phone call, a download, etc. Then when you are in Google Analytics, you set up goals. The goals can be specific landing pages that are triggered in Google Analytics as meeting the goal. Make sure you assign values to each goals so you know the value of getting that goal. Finally, do not forget about delayed conversion or conversions