Do I need to switch to Google Analytics 4 (GA4)? – Browser Media

Do I need to switch to Google Analytics 4 (GA4)? – Browser Media

Over the past few weeks, you may have noticed a new addition to the admin section under Property in Google Analytics – ‘GA4 Setup Assistant’. Upon clicking, you’ll be greeted with the following:

So what exactly is GA4, and should you make the switch?

For the majority of people, the short answer is no. At least, not completely. But, if you are a massive global brand with both a website and an app, you should probably get this on your roadmap sooner rather than later.

Effectively, GA4 is an expansion and rebranding of the App + Web property available with Universal Analytics. However, the ‘join the future of Analytics’ may scare some into thinking that they need to make these changes immediately. Don’t panic. It’s unlikely that the existing version of Google Analytics is going away any time soon.

That being said, there is no harm in taking a look around, because trust me, it’s very different to the interface we’ve become accustomed to.

The good news is that you can run the GA4 property alongside your Universal Analytics without fully migrating. This will give you time to familiarise yourself with the new layout, reports, and way in which conversions are set up and tracked.

How to create a GA4 property

The wizard does